How EuroAsia 2020 Conference Grew Their Attendance Rate 6x with Micepad

Overview

EuroAsia is the annual flagship event hosted by three medical societies: the European Society of Intensive Care Medicine (ESICM), the Taiwan Society of Critical Care Medicine (TSCCM), and the Taiwan Society of Emergency & Critical Care Medicine (TSECCM). Together, they advance knowledge in intensive care medicine through education, research and professional development.

• Hybrid event platform
• Live streaming
• Multi-room switching
• Real-time Q&A
• Cross-border attendance
• Mobile & laptop access

The Challenge

In view of the COVID-19 pandemic, foreign delegates could not travel to Taiwan to attend EuroAsia, resulting in the event being postponed for 6 months. With a greater need for upskilling medical professionals in the current climate, a solution for event continuity was more critical than ever.

The Solution

The three societies decided to transform EuroAsia into a hybrid event and approached Micepad for expertise. Micepad's software gave them the opportunity to host an in-person event, livestreamed to medical professionals worldwide. The platform allowed attendees to use laptops and mobile devices to watch live streams and switch between conference rooms at any time, while raising questions on the platform to increase engagement.

Results

The transformation from an in-person to a hybrid event was a huge success. Compared to the previous year, there was a 6x increase in attendance rate, with 3,800+ attendees joining from around the world. Attendees from abroad were able to participate online during the pandemic, creating what the organisers described as 'a very good hybrid conference experience with Micepad.'

• 6x Attendance Growth
• 3,800+ Attendees
• First Hybrid Event
• Medical Conference