How Experian Hyped Up Their Annual Sales Conference with Micepad

Overview

Experian is a leading global information services company providing credit reports, fraud protection and identity theft products. Based in Dublin, Ireland, the company operates in 37 countries, employs approximately 17,000 people and has reported revenue of US$4.6 billion. One of the 'Big Three' credit-reporting agencies, Experian is a partner in the UK government's Verify ID system and USPS Address Validation.

• Anonymous Q&A
• Live polling
• Photo sharing
• In-app feedback forms
• Forced anonymity function
• Mobile-first experience

The Challenge

Every year, Experian organises a major sales conference for its regional offices, with each organising team aiming to outdo the previous year. The 2019 Asia Pacific Sales Conference was held in Bali with top management speakers engaging frontline staff. The biggest concern was attendees not asking their burning questions because they were afraid of standing out.

The Solution

Micepad's forced anonymity function removed the worry of accidentally posting questions under attendees' profiles, encouraging much more feedback. As Pamela noted: 'Before this, we were using printouts. People would do them because it was for the company but they didn't like to leave their names behind.' The anonymous Q&A went down very well, and staff remarked that submitting questions through mobile was much easier than queuing for a microphone.

Results

The conference proceeded smoothly from start to finish. Attendees were enthusiastic about photo-sharing features, getting hyped up even before arriving in Bali. The anonymous Q&A encouraged significantly more participation, and the in-app feedback form delivered a much higher response rate than Experian typically received with printed forms.

• 200+ Attendees
• 100% App Downloads
• 881 Poll Responses
• Corporate Sales Conference